[FAT] photos – day three

events,fashion in canada,photos,toronto — Danielle on April 24, 2009 at 10:52 am

[FAT] publicists Michelle Reagan and Alison Lawler-Dean had a surprise for us – we got seated in the front row with our crew.  Aw.  The front row seating was a little tighter on Day 3 because there were lots of celebrities in attendence – the girls at The Style Box were working hard.  Plus, Caitlin Cronenberg was there on assignment for Fashion Television.  What was she saying into her microphone during the shows?  Inquiring minds want to know.
front row at FAT

Here Alison is texting hard for her clients – or maybe setting up a hot date?
publicist Alison sets up a hot date

You notice that each day at [FAT] the lighting changes?  The first day was pink, the second day was green, and the third day was an angry red.

Models amble and pose down the runway for Magpie.

models at Magpie
models in Magpie

Didn’t get to my seat in time for Tassoni Brasil but scored a place right by the backstage steps.  Caught this little diptych showing the front row and the back stage, both intently concentrating on the models.
back stage at FAT

Managed to get a few shots of Tassoni Brasil from the other end of the runway for a change.

Tassoni Brasil at FAT
Tassoni Brasil show at FAT

[FAT] markers – day two

events,fashion in canada,illustration,toronto — Danielle on April 23, 2009 at 2:41 pm

Each day of [FAT] has a theme, and Wednesday was “Planet”.  I brought a bag of markers to try something new for sketching the runway.

Paper People and Romandin

Paper People Clothing (left) was a lineup of dopplegangers of the designer Jenn Fukishima, with runway hijinks including handing out shots to the first row and lighting candles over a dead bride in the finale.

Romandin (right) also had some unusual antics involving magnets and iron filings.  Both designers use recycled garments and fabric.

The shows were all so good and so fun to watch I forgot to draw a lot of them!

[FAT] photos – day one and two

events,fashion in canada,photos,toronto — Danielle on April 23, 2009 at 1:13 pm

Two very effervescent ladies in the business of connecting designers and performers – Amanda Brugel and Gail McInnes.
Amanda and Gail at FAT

Three Pink Ladies in the business of providing design and production services for fashion companies.
Pink Ladies

Ariel Garten gets lifted during the collection/dance show/environmental message Too Hot Too Wet Too Dangerous.
Ariel in Too Hot Too Wet Too Dangerous

Colleen Booth lounges on the runway wearing a dress by Paper People Clothing.  She assists the designer Jenn Fukishima and last night her job was to clean up the runway afterwards – yes it was that good.
Colleen wearing Jenn Fukishima

A model wearing Romandin poses with designer Cristina Sabaiduc.  Romandin featured innovative re-used fabric and some spectacular, unexpected details involving magnets and iron filings.
Romandin by Cristina Sabaiduc

A model wears Elizaveta Yankelovich‘s incredibly oversized found-object jewelry.
Elizaveta Yankelovitch jewelry

Two of the Deadly Nightshades, Kirsten and Irene, show me their fiercest moves after their high-energy runway debut.
Nightshades pose

invitation – TFI Studio Tour

invitations,toronto — Danielle on April 23, 2009 at 12:20 pm

Check out he new spaces at the Toronto Fashion Incubator – not only is it an affordable office space downtown, they have a ton of amenities ideal for a fashion business and a terrific atmosphere.  Take the free tour and learn more.

Do You Need Professional Office Space?

WORK… DESIGN… PLAY… BE INSPIRED… steps away from Liberty Village

We are having a studio tour at the Toronto Fashion Incubator on Monday, May 11! Please join us anytime between 3 and 5pm to have all of your questions answered.

Affordable workspaces are available from only $275/mo.

  • Professional + creative environment with business support readily available
  • Close to TTC & GO Transit
  • Heritage site with renovated, modern interior

For more information contact: tfi@fashionincubator.com

career karma – Bergstrom Originals

career karma — Danielle on April 23, 2009 at 12:10 pm

When I was a scrappy little fashion student, I used to make hand painted silk scarves and when I was feeling gutsy I would walk down Queen Street West and Kensington Market and drop into stores and try to sell them.  That’s when I met Christina Bergstrom -  she had a little studio and shop up a flight of stairs near John Street.  Her clothes were bright and graphic and suited the style of scarves pretty well, and she let me leave a few on consignment.  I think we even sold a few.

Christina has since moved to a bigger store on street level – she’s now on Queen Street East, east of the Don River.  I walk in and say hey from time to time, and this week I sent her a few questions about what its like to be a designer-retailer.

Why did you decide to become a designer/retailer?

Deciding to go the route of retailing my designs in my own shop was actually just a natural progression in business growth for me. I had started my business in the 90′s doing custom clothing design. After about 5 years of business experience with that, and a growing client base, I felt the need to have more design liberty, but to maintain the personal interaction with customers. Retailing Bergstrom Originals seemed like the perfect step.

It seems like its a lot of work to be a designer, and it also seems like a lot of work to run a boutique. What are the advantages to doing both? What are the challenges?

I think no matter what route anyone chooses in this industry, hard work is important for success. I definately live and breathe my work, but the bonus is that it doesn’t really feel like “a job”.

The Advantages of combining designing with retailing are:

- having direct contact with customers (the people who are actually wearing my product) getting feedback on designs
- being able to use the boutique and its atmosphere as part of the branding of my label. I think the clothes and the space work together to create the image of Bergstrom Originals.
- being in control of customer service, which again strengthens customer satisfaction with the brand
- Having a relatively short cycle from an idea to reality means I can respond to, and work with trends, market conditions and just a “feeling that’s in the air”.

Challenges:

- Time management. No doubt can be a huge challenge. Working with people I trust, in the store and for production, eases this issue
- Knowing what feedback to listen to, and what not to listen to: Not everyone that I see in the store, offering advice and suggestions, is necessarily in my target market.
- Finding a balance between creative freedom and good business sense.

You are able to interact directly with the women who wear your clothes. Do your customers inspire your designs?

They certainly do!
I love that my line has developed from getting a real sense of who my customer is. I always think about the lifestyle trends of my customers when I design. I am a realist, and appreciate good value, so I always strive to design clothes that can be worn in the many facets of my customers life.

What has been the proudest moment of your career?

Rather than one specific moment, I have a huge sense of pride when I see a satisfied customer, or when I gain a new customer through a referral.
Everyone is thinking twice about their spending patterns these days, so I feel honoured when anyone chooses to make a purchase at Bergstrom Originals

[FAT] markers – day one

events,fashion in canada,illustration,toronto — Danielle on April 23, 2009 at 8:12 am

Each day of [FAT] has a theme, and Tuesday was “Home”.  Though when you watch the shows, there is such incredible variety that without the theme written all over the runway, it would be difficult to tell.  I brought a bag of markers to try something new for sketching the runway.
Yang Yang and Lubica

Yang Yang (above left) showed some adorable streetwear that sometimes ventured into absurdity, with delightful results.  The palette was red, white and blue, the shapes were slouchy, like oversized baseball jerseys, and the whimsical twist was some garments had these stuffed nodes on them.  It sounds weird, and it looked good.

Lubica (above right) showed easy island-inspired dresses with applique and crochet details.

Vesture

Vesture (no site? – but one of the two designers blogs) was a black and white collection that was minimalist in detail and geometric cut, and gothic in attitude.

Here is what I like about [FAT] – the collections are all delightfully unexpected.  In one night of shows, there was bridal , magpie-overload with fringe, old-world crafty felt, and tribal swimwear.  Though you may know of the designers, there is never the buildup of expectations that come with having seen them show season after season.  They are adventurous and inventive – you see some gutsy risks on the runway.  The models have incredible personality and the confidence to pull off the most improbable outfits.

The atmosphere is really nice too.  People are friendly and approachable.  In between shows instead of being herded from the runway room to the lobby and back again, everyone hangs out on the seats and sits on the runway.  Everything always starts a bit late.

I mentioned after LG Fashion Week that I felt like the effect of all the economic malaise was that the designers and everyone else raised the bar, and I see that at [FAT] too.  The level of quality in the showmanship is outstanding, the craftsmanship is higher than ever, and it makes for exciting fashion.  Which is exactly what Toronto needs.

If you’re in Toronto, you should come see.  Two more nights left.

editorial job – The Globe and Mail

illustration,portfolio — Danielle on April 22, 2009 at 10:45 am

For today’s edition of The Globe and Mail I was hired to illustrate an article in the special section for Earth Day!  The article is about Fashion Takes Action, a membership based social enterprise created to support environmentally conscientious designers.  You can read the article online here, though the illustrations are only in the print edition, so I of course I scanned it for internet consumption.  I think it looks great.  Click the scans for higher resolution.

The Globe and Mail header 22-04-09

The Globe and Mail 22-04-09

The illustration is a bit of a riff on the old fash-mag feature “the look for less”.  I styled two similar outfits using real items of clothing.  I’ll let you guess who the “eco-bad” items are by, but the good items are all available to buy online in Canada.  If that’s not enough to get you clicking, almost all of them are on sale.

6. Recycled Material – the Caninja.  This is a cozy scarf-hood combination created out of recycled sweaters and lined with fleece made from recycled pop bottles.

7. Hemp – this is a shirt by Eco-Couture, available at Rawganique.

8. Bamboo – this is a bamboo/organic cotton blend extra-long tank by Nixxi.

9. Organic Cotton – the classic skinny jean by Good Society available at Not Just Pretty.

10. Vegan or Eco-Shoes – this sexy pump is by vegan designer Stella McCartney, available at Yoox.

click click – 21-04-09

click click — Danielle on April 21, 2009 at 9:25 am

Welcome to Click Click, the regular roundup of what I find worth clicking on the internet.

Toronto-centric stuff

  • There’s a new boutique in Liberty Village – Vocado – carrying some very awesome labels.  I want to go check it out.  Have you been yet?
  • I met a stylist, Natasha, in my building the other day.  They were doing a menswear shoot down the hall and needed to borrow my steam iron.  She is a recent graduate from the Fashion Communications program at Ryerson and showed me her thesis project, Quench, a fashion magazine dedicated to Eastern Canada.  Its an ambitious amount of work and has a unique angle, impressive!
  • Carol Ching won the Cashmere fashion design contest with this beautiful toilet paper gown.  I daresay this high school student managed to outshine some more experienced designers using this challenging material.

just a thought – adversity and advantage

just a thought — Danielle on April 20, 2009 at 1:24 pm

Life is not fair.  We are not born with equal abilities and advantages, and we all struggle with our own unique challenges as well as the universal adversities of being a human.  I am not sure where this idea came from that when things are not fair, they are wrong.  As if somehow the unfairness could be fixed.

Last week I got to interview my friend Caitlin about her work, in her own wordsThe Globe and Mail also wrote about Caitlin, with a spin on it.  I got some very positive responses about how much my readers enjoyed reading Caitlin’s words.  The G&M article became the host of a “semi-moderated” hatefest.  I suppressed the desire to respond (thank goodness “registering” is such a turn-off), but the two articles and the responses inspired a few thoughts on success, advantage, adversity, and the fallacy of fairness.

On Success -

They say that success is “who you know” and I think for almost every human endeavor this is true.  The chapter on “Connectors, Mavens and Salesmen” in Malcom Gladwell’s The Tipping Point explains this better than I ever could.  Its true that some people by luck are born into a family or go to a school where they have opportunities to make connections when they are very young.  They get a bit of a head start.  Perhaps you don’t know the people who might help you out – yet.  Its amazing how getting out in the world and being positive and personable creates new connections.  If your strategy is to sit at home and write negative anonymous comments, you deserve your anonymity and your failure.

On Advantage -

Somehow we are all born with innate inclinations we don’t choose, and all born into families and circumstances we don’t choose.  It is one thing to criticise people for their choices, because choices can be changed – but criticising the things that no one gets to choose is deeply unproductive behavior.

While I think we have innate inclinations, I don’t believe that talent is innate.  To me, talent is what happens when an inclination is encouraged by practice.  Since I was a child, I had the inclination to look at clothes and draw them.  Years of doing it and thousands of drawings later, I have developed a talent for it.  I may not be the most talented fashion illustrator out there, but I have also spent enough time on my inclination to be an entrepreneur to figure out how to make a living on it.  As Hugh MacLeod says, you have to put the hours in.

On Adversity -

The flip side of the coin of advantage is adversity – but like the success/failure thing it is way more complicated and intertwined than simple opposites.  Advantage and adversity can be the same thing – notoriety brings attention both positive and negative.  Those who receive acclaim at a young age also get the kind of scrutiny and criticism for their early, less mature work while those who create in obscurity get the relative freedom to experiment and fail without risking public shame.  Raised expectations raise the stakes.  As I am curious about career trajectories, often it seems like supernova success is a great liability.  See Yves Saint Laurent, Orson Welles, Michael Jackson.

How you deal with adversity can turn it into advantage.

On Fairness -

That some of us are better at some things than others, that advantage and adversity is a random lottery, is what gives humanity its edge.  If all things were equal, there would be no ambition, no striving. There would be no need to seek improvement.  Success and failure would mean nothing.  It is sometimes brutal, but without injustice we would have nothing to transcend.

invitation – Fashion Takes Action party

events,invitations,toronto — Danielle on April 20, 2009 at 9:20 am

Seems like so many cool events are happening in Toronto right now, my schedule is getting crazy!  Here is another one, celebrating Earth Day and Fashion Takes Action at the fabulous Burroughes Building.
Fashion Takes Action party

More information herePR contact here.

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