Ali de Bold is a graduate of the Radio and Television Arts program at Ryerson University and with her husband Alex has started the website ChickAdvisor.com – a social networking site for women who love to shop and shop well. I met Ali through TFBB and have always admired her poise, ambition, and work ethic. Though our websites are very different we share a love of entrepreneurship, the internet and fashion and I always learn a lot whenever I get to talk shop with her.
I asked her a few questions about her life as a Chick Advisor.
You run an internet startup with your husband Alex. What is it like to be partnered both in business and life?
It’s great, actually. I don’t think it’s for everyone because it’s really hard to keep business out of your personal time, but I’ve learned so much from him and he’s a fantastic business partner. Also, since we both work crazy hours neither of us feels neglected because the other is working too much. When you are working towards a common goal it’s easier to be on the same page.
You’re the main chick behind ChickAdvisor.com. How did you come up with the name, and what does being a chick mean?
I spent the summer of ’05 researching the possibility of this idea and trying to come up with the name. I held countless focus groups with friends and friends of friends. In the end, I wanted a name that was memorable, easy to spell and that people could instantly understand what the company might be about. The name came to me when I was sitting by the pool on a lovely summer day – I do realize this sounds lame, but it is true ;) . I had a pad of paper with me where I was jotting down my ideas and it just seemed to fit.
What are your favourite blogs, websites and magazines?
There are so many that I read I’m afraid I won’t do justice, but a sampling of sites I really like include Lainey Gossip, Go Fug Yourself, NYTimes, and lot of local fashion and beauty sites including yours ;)
The spirit of Chick Advisor is all about shopping mavens giving their picks and tips. What is the best shopping advice you’ve seen shared on the site?
Always spend within your means and choose quality over quantity. Having a few great basics that you’ve invested in is worth far more than a dozen disposable items because they will stand the test of time. I don’t have a lot of clothes, but what I do buy, I wear over and over. You can always spice things up with accessories. I also don’t believe in going into debt over it. That’s part of the reason why I started to the company to help women make better purchase decisions by reading reviews first so they don’t waste their money on products or services that aren’t right for them. :)
Just for Ali I’m breaking my moratorium on the “word” recessionista – to extend this invitation to a Recessionista Shop Crawl up at Bloor and Yonge on June 18th. If you like shopping for deals, presents and new friends this is just the event for you.