final fashion 2011 media kit

blog friends,blogging,entrepreneurship — Danielle on June 10, 2011 at 9:05 am

Want to know more about Final Fashion, and me? Download my first bonafide media kit.

Heartfelt thanks to Annching Wang, who made this kit happen. Putting together a package all about how rad you are is a difficult task to take on without help – which is why having a sharp eye like Annching is so valuable.

Annching is a Vancouver based fashion blogger I feel true affinity with – she’s interested in theory and entrepreneurship, she’s bright and inquisitive and ambitious. She offers writing, marketing and communications consultation, and after working with her, I wholeheartedly recommend her services.

5 degrees of social adventurism

blog friends,entrepreneurship,thinking — Danielle on April 18, 2011 at 12:32 pm

Lonely? Been there. Fuck that.

I’m living in London. It is one of the wealthiest, most powerful cities in the world, home to 8 million souls, and when I arrived here I could count my acquaintances on the fingers of one hand. The first month here was the loneliest month of my life, which seems impossible surrounded by people, money, and messages of good will. Christmas is a terrible time to make new friends. That’s why the renewal of a new year held so much promise for me. I made a resolution to “leave no social stone unturned”,  and this post shares what I’ve learned so far.

As a freelancer and a single person, a diverse portfolio of friendships and acquaintances isn’t just nice to have – it’s a necessity that helps me build my career, maintain my health and mental well-being. Every business is a people business, and every life is made richer by the quality of the relationships in it. If you’ve ever felt social isolation you know that it drags you down, holds you back, and makes you sick. Many people limit the possibilities in their life by allowing fear of rejection and complacency to close their social circle.

And while being on good terms with a wide variety of people is incredibly valuable, the real social goal is to find your people. Kelly Cutrone calls them “your tribe” - what we’re really talking about is the people you have a true affinity with – your real friends. As Hugh MacLeod says,

“The people you trust and vice versa, this is what will feed you. Nothing else.”

In a city of millions, or even a town of hundreds, there will be some human beings who will “get” you and care for you just as much as you care for them, who will inspire you and encourage you. That’s all that really matters. You won’t find them by watching TV. Here’s five ways I’ve met acquaintances, colleagues, fellow travellers and friends over the past four months.

1. Circumstance.

This takes the least amount of effort. Your family, flatmates, neighbours, your work colleagues, or your classmates, are all circumstantial contacts. In my case, I am at a major disadvantage – what I do for a living is incredibly solitary. I don’t go to school, and I don’t have a day job. My flatmates are great but I don’t share a lot in common with them. Counterintuitively, this is an advantage, because it’s too easy to relax into circumstantial relationships. Many people never expand their horizons beyond this, even if the quality of the relationships leaves much to be desired. These people have to at least tolerate your presence in their lives, whether you share any type of affinity with them or not. Beyond this core, lies risk and rejection.

2. Friends of friends.

This was my first line of attack in January. I put the word out that I was in London and I wanted to meet everyone’s London friends. Friends are generous people – and they love to help out, and people are much more inclined to meet you if you are introduced this way. I got a lot of introductions – sometimes through very tangential degrees of separation. The one limitation I found with this was that the tendency would be to end up meeting a lot of other Canadians who are in the same boat – it’s good company but it doesn’t help either of you transcend where you’re at.

While I experienced a low level of missed connections in this arena, for the most part I ended up with a very diverse group of acquaintances and a few new friends. I also met quite a few people I might not have met any other way. The funny thing is that having a friend in common doesn’t guarantee many other commonalities at all. Don’t let this stop you from making the connection though – only knowing people that are just like you is boring.

3. Social Networking

As a blogger, I am quite accustomed to meeting friends through the internet, but this is by no means usual. Many people have never met someone from the internet before, so be prepared for a low level of rejection based on people’s fear of the unknown. This is a terrific way to meet people. You get a sense from their profiles and feeds about whether you have similar interests and senses of humour, and in my experience this qualifies people even more than having friends in common. Most of my best friends are fellow bloggers – bloggers tend to be very open, articulate, passionate, curious people. That’s a high level of affinity to me.

There are a few things to keep in mind if you want to pull online relationships offline. First of all, you need to be open with your own profiles. Don’t limit your facebook and twitter to people you know already. Give people a chance – try them out – if they drive you nuts, they’re easily gotten rid anyway if you have no real life ties to them. You need to be patient. Wait for the right time – an event, or a natural transition to a more intimate form of contact like DM or email, and people will be more receptive to meeting IRL.

When I first got to London, I scoped out a number of potential groups of friends (as Ze calls them, po-friends) on twitter. I found one group in particular who weren’t fashion related but who had a great sense of humour. They went out to comedy clubs sometimes and after a while of @-ing and bantering I asked if I could come along. They are just as fun in real life as they were online, and even though they found my way of inserting myself into their lives kind of strange and amusing, they accepted me anyway. This was a total win.

4. Qualified introductions.

This is where social adventurism gets aspirational. You want to meet people in your industry or field that you admire, people who are far busier than you and who have far less time or need to meet new people than you do. Cold emails will get ignored in a high-volume inbox and cold calls are just intrusive and give a bad impression. Sidling up to them at parties takes all the fun out of partying for both of you. In this case, your best bet is to find a friend in common who will give you a qualified introduction.

Here’s something to keep in mind too – just because someone is influential or important, doesn’t mean that they belong in your tribe. And if they’re not in your tribe, they’re likely never to be more than an acquaintance, if that. People at this level meet so many people that acquaintances are treated much the same as strangers. Only leaders whose thinking is fundamentally aligned with yours, who are direct influencers of your own work, are worth the amount of effort it takes to climb this social mountain. This isn’t about superficial moments – getting your picture taken with a famous person or getting an autograph. It is about identifying yourself to them as a true disciple, a rare individual worthy of a genuine human relationship. Needless to say, just existing isn’t enough in this case. You have to demonstrate a high level of dedication and work well before you even try to make these contacts.

5. Happenstance.

This is the top level of social interaction, above even qualified introductions, because it takes the most confidence and charisma. Simply introducing yourself to strangers takes all kinds of guts and glory, and of all the methods I’ve mentioned here, yields the most instances of rejection. Yet, it is worth it because it raises the bar on any situation – making parties more fun, opening up random adventures, allowing you to discover people and experiences that you would never find any other way. The people you meet this way are on the same trip you are – open wide, keen to find what life has to offer.

I also believe this is probably the best way to meet someone romantically. Dating far outside your established social and professional circles is preferable for so many reasons.

Going to events alone is the best way to do this because it gives you no other choice but to move beyond the fear. The most success I’ve had involves offering some type of service – if you’re at a party, and someone looks lonely, introduce yourself. Then start introducing them to other people. I’ve met people by watching their bikes while they get their picture taken. I’ve met people standing in queues waiting to get into fashion shows. I’ve met people by sharing tables at busy bars and restaurants. I’ve met people by showing up early for something and having to wait around. I’ve approached people just because I think they look cute or interesting. Flattery will at least get you a hello. Sometimes it’s just as simple as throwing out a big grin or kicking a stray ball.

Some people will think you are crazy if you’re approaching them for no apparent motive. These people are so sane they’re boring. Brush off their rejection. Can’t think of anything to say? Great! Ask people about their lives – people love talking about themselves and you’ll learn new things.

After using all of these five approaches, I’ve developed a fairly wide group of acquaintances in just a few months, met a couple of my fashion heroes, and found a few nascent friendships. I still deal with feelings of loneliness sometimes, though increasingly I have people I can call when I need to. The ultimate goal – finding my people – takes time. The process of actively seeking out connections only increases chances of finding them a little sooner. True friendships are rare and wonderful, and like all the best things in life, are well worth waiting for.

new – paper doll PDF shop

entrepreneurship,paper dolls — Danielle on July 14, 2010 at 7:26 pm

For those who want to play with paper dolls, I have created a little paper doll PDF shop.  Check them out by clicking the thumbnails below.

A PDF is a high-resolution, printable file.  Unlike the JPGs you see online, these will print clearly with no pixellation.  These PDFs are in standard letter format and can be printed on any printer, on any type of paper you desire.  For just 3$ to 5$ per doll, download and print as many times as you like, cut out and play and display to your heart’s content.

A little bit about the thinking behind paper dolls in PDF format…

Over the last year, I’ve experimented with various ways of selling paper dolls, and despite a huge amount of enthusiasm and publicity for the book format, it simply was not as successful as the PDF format.  I think the non-precious nature of an image file makes it easier for people to do what they want to do with paper dolls – print them off multiple times, cut them out with scissors, modify them, wreck them without guilt, whatever.

Though print-on-demand books are easy, POD is also still a relatively new technology, expensive and sometimes unreliable. I’m often encouraged by friends to pursue printed products – like gift cards, fancy prints to hang on the wall, or whatever – the truth is that I’m not interested enough in being a wholesaler or retailer to deal with that side of the business, not that I’ve ever received enough demand to make it worth pursuing.  Inventory and trips to the post office… lets just say I can live without these things.  I like being a fashion illustrator/blogger, and I’d rather leave the physical-product-making and selling part of the business to those with the enthusiasm for it.  So, want to hook me up with your book-publishing, letter-press-printing, t-shirt-wholesaling, tchotchke-manufacturing friends? I’m into it – let’s do business.

I’ve decided to take a hint from iTunes, so you can pick and choose your favourite dolls.  Could someone rip me off?  It is conceivable that they could, and I’ve decided that’s a moral hazard worth the risk. Just having a PDF for personal use means you can make your own on-demand books, print the stuff on whatever you want, even modify the drawings on your own computer, but it does not give you any copyright over the image, so if you try and use it to make money without paying me, that’s illegal. I believe you are law abiding people with at least $5 and the ability to spend it.  Prove me right!

Paper dolls are something that I love to do, so I will, over time, be posting more dolls.  I am thinking about making multiple PDFs for sale at a discount if there is a demand for that. Feel free to make requests, send suggestions and ideas, I can’t guarantee that I’ll do them but I definitely appreciate and consider all your comments and contributions.  Thank you!

YES/TFI Passion for Fashion 2010 – Orientation

call for entries,competitions,education,entrepreneurship,toronto — Danielle on July 7, 2010 at 9:57 am

I am so thrilled to be participating in the second year of the YES/TFI Passion for Fashion program.

This is a FREE program for entrepreneurial young people, ages 16 – 29, offering seminars on business skills and fashion skills – not only useful for designers, but also for up and coming stylists, writers, illustrators, event planners… anyone interested in building a career or a business in the fashion world.  I teach one of the seminars, on visual presentation for fashion.

There’s more – those who complete the program are eligible to take part in a business plan competition with the chance to win a cash prize of $1000 and 50 hours of free business and fashion industry mentoring from the Toronto Fashion Incubator.

Interested?  You should be!  There are just two orientation sessions left — click here for all the details.

invitation – Passion For Fashion Orientation 2010

call for entries,competitions,education,entrepreneurship,invitations — Danielle on May 31, 2010 at 9:05 am

This is a heads up for all the fresh, up and coming fashion entrepreneurs in Toronto – TFI and YES are once again combining forces to offer up a FREE program of seminars and a business plan competition where you could win $1000 cash and a priceless mentorship opportunity.

Here’s the info:

JUNE 15 & 17, 2010
PASSION FOR FASHION ORIENTATION SESSIONS

Are you…
Interested in fashion design?
Looking to be your own boss?
Between the ages of 16 and 29?

THEN YOU BELONG IN A PASSION FOR FASHION!

Youth Employment Services (YES) has teamed up with Toronto Fashion Incubator (TFI) to create this amazing opportunity for youth to learn about entrepreneurship and fashion design. Sign up for one of these FREE information sessions to learn more. Targeted to youth aged 16 – 29 living in the Province of Ontario, who are not professional fashion designers, A Passion For Fashion participants will receive workshops on starting a business, fashion design and marketing, one-on-one mentorship and a chance to enter the Fashionista’s Den Competition where one lucky youth will win $1,000 cash, a one-year TFI Outreach membership and 50 hours of business advisory and fashion mentorship.

Now in its second year, this exciting program gives young fashion designers and entrepreneurs the opportunity to explore the world of entrepreneurship in the fashion industry, for free!

Interested? Visit www.yes.on.ca for eligibility, program information and additional orientation dates and locations in the GTA. To register for the June 15th and 17th sessions, contact Toronto Fashion Incubator at tfi@fashionincubator.com or call 416-971-7117 ext. 21.

Want to learn more?  One of last year’s participants, Kevin Naulls, wrote a post about his experience with the program.

event – Passion for Fashion award

education,entrepreneurship,events,fashion in canada,toronto — Danielle on March 17, 2010 at 7:13 pm

Thanks to Susan Langdon, I had the great opportunity to work with the Youth Employment Service’s Passion for Fashion program, produced in collaboration with the Toronto Fashion Incubator.  The program was created to provide free workshops and mentors for young fashion industry entrepreneurs.

It was my first ever experience as a teacher – I taught the class on Visual Presentation for Fashion, and it was an incredible learning experience for me too.  As a student, I don’t think I ever fully appreciated how much work it is to teach a class.  The first time I did it, I was so nervous I finished over an hour ahead of schedule, it was awkward.  By the fifth session, I discovered that teaching is something I really enjoy.  The students are wonderful characters, curious and excited.  Questions and answers are the most fun, and I found it especially delightful when the class would roll with the discussion and start helping each other.

I was also asked to be a judge for the competition portion of the program.  Graduates of the program were challenged to put together a business plan and a visual presentation, to be pitched to a panel of judges for a chance to win a cash prize, TFI membership, and a significant mentorship program.  This was also my first time judging a competition, and again, I felt intimidated.  The other judges were also the other instructors – designers Jen Kluger of Foxy Originals, Kendra Francis of Franke, and business advisor Richard Healy.

Instantly the judging panel hit it off – they are all such smart and kind people – and I overcame my nervousness as we saw each of the finalists in turn for their short presentations.  It was awesome to me how much work they all had put into their business plans – a huge task I myself have never done, and the passion and determination of all the finalists was incredibly inspiring.  Choosing a winner was a difficult task for the panel.  There were a number of great ideas, and some finalists were already well underway putting their plans into action.  After much careful consideration, we selected Stephanie McNeil.

Stephanie impressed us all with the amount of energy she had already dedicated to her business, her eagerness to learn, and her sincerity. The judges all agreed that she would really thrive with the guidance and community of the Toronto Fashion Incubator behind her.  We all felt very happy when she was presented with the award, it was definitely the right decision.

Here in the picture is Sinead McCarthy from YES, Richard, Kendra, Stephanie, me, Nancy Schaefer from YES, and Susan Langdon from the TFI.

Thanks to everyone (and Jen too who isn’t in the photo) I also want to send a super special important thank you to Gabrielle Zilkha at YES, who did so much great work putting this program together.

I’d also like to thank all of the wonderful participants of the Passion for Fashion program.  Especially the finalists.  Watch out for these names in the future – so much enthusiasm and hard work guarantees that these young people belong in the fashion industry:

new – Etsy shop

entrepreneurship,illustration — Danielle on February 17, 2010 at 8:44 am

Considering how many stray drawings I have lying around, it is a bit of a mystery why I have not started an Etsy shop sooner.  Here it is; just tiny for now with a few watercolour pencil drawings, as I am just figuring out how to use it.  I will gradually be adding more original drawings, and later on, prints.  Maybe even some clothing someday, who knows.  If any one wants to give it a test run I would be very grateful for the practice.  Thanks for checking it out.

invitation – studio space at 69 Vintage

entrepreneurship,invitations,toronto — Danielle on November 4, 2009 at 4:08 pm

invitation
69vintagePardon me, again giving you very short notice for a cool event – 69 Vintage is expanding and inviting fashion designers and entrepreneurs to an open house to show off some affordable studio spaces with some very advantageous amenities.

69 Vintage will be hosting an OPEN HOUSE at 1207 Bloor St. West, on Nov 3rd, 4th and 5th from 6:30-9pm. Our new location is a combination of retail, studio/workshops and community space at our new 3 level space.

This is a unique opportunity to grow your business under the umbrella of an established retailer while building a network of new clientele, collaborators and friends.

Large, bright and private spaces are available for rent from $200/month up to $700~/month.

invitation – A Passion for Fashion

competitions,entrepreneurship,invitations,toronto — Danielle on August 18, 2009 at 2:03 pm

invitation

TFI and YES have teamed up to create a free program in Toronto for young people interested in becoming fashion entrepreneurs – and I will be participating by teaching the final session on visual communication for fashion.  With other sessions being taught by jewelry designer Jen Kluger of Foxy Originals and PRC alumni Kendra Francis, its a very cool opportunity for someone young and motivated – maybe you?

A Passion for Fashion participants will receive:

  • Workshops on starting your own business
  • Workshops on fashion design and marketing
  • One-on-one Mentorship
  • Assistance in building a portfolio
  • Entrance into the Fashionista’s Den Competition and win $1000, a one-year membership to TFI and 50 hours of business advisory and fashion mentorship for free!

Need more information about A Passion for Fashion before registering for workshops? Click HERE for a detailed information sheet. Or contact YES at 416-504-5516 ext.233 or pff.coordinator@gmail.com

sponsorship on final fashion

blog friends,blogging,entrepreneurship,projects,sponsorship — Danielle on May 12, 2009 at 1:25 pm

So you may have noticed my fancy new second sidebar on the far right, constructed with geeky help from geekigirl.  This is a place for me to try some new things out.  Since January, I have been putting a lot more effort into the blog.  It has been bringing me a lot of new energy and traffic and opportunities – a lot of work but totally worth it.

More recently, I surveyed all of you for your thoughts on the blog – you can still take the survey if you feel like contributing your opinions and ideas.  I have been trying to come up with a way for the blog to support itself more directly – and more consistently – than indirectly supporting my business as a fashion illustrator.

From Google Analytics, I know that there are many of you as far as I am concerned – there is usually about 400 unique visitors daily – but as far as advertisers are concerned, those numbers are insignificant.  Final Fashion is just a tiny slice of a giant fashion blog demographic – and from an advertising point of view, not particularly useful.  You are all too smart to click on advertising, and for the most part you are not consumers; you are creators.

The survey results confirmed it – Final Fashion readers are amazing.  Many of you work in the fashion industry or the media, have your own businesses, are going to school, or have your own fashion blogs, and you are all characterized by a sense of curiousity and creativity – and influence.  All of you are the greatest reason for me to put my best efforts into the site.

I have discovered that when I do put energy into the site, it comes back to me in surprising ways.  The fact that I can make a living doing what I love is a credit to all of the good people I have met through this site.  You are all an incredibly supportive community and deserve better than Adsense.  So now that I am trying to come up with a way to use that second sidebar, I’ve decided to try something different.

Sponsorship.  This word implies a lot more than just advertising.  Here’s the deal:

  • Developing Final Fashion has helped me build a network and a small business, and I feel that this energy can also benefit other, like-minded businesses in the same way.
  • Many of my readers are also entrepreneurs who are looking for inexpensive ways to promote what they are doing to the people who matter, and many of them don’t have the time to develop a blog to this level of engagement.  Final Fashion needs a sponsorship program that is flexible enough for bootstrapping entrepreneurs like myself to get in on it.
  • Sponsorship will also be tied in with what I do – all of the sponsor badges will be custom-illustrated by myself.  That’s right – if you’re into being a sponsor, you’ll get your own custom illustration to use online for a very reasonable rate.
  • I want to know my sponsors personally – I would like them to be a part of my working life and be a part of the blog.  Sponsors will be selected as carefully as I select my clients.  That sponsorship is going to affect blog content is a given – so I would like to take it further and really open up the blog to those who are willing to invest in it.  Sponsors will get one post a month, in the same spirit as all of my posts – candid, personal and direct.  Up front, sponsors will also get some preferential treatment when it comes to referrals and posts – quid pro quo.  Sponsors will also be expected to put some of their own effort and ideas into the site to get the most out of the program.
  • When explaining what I am trying to do with sponsorship on Final Fashion, I want people to think of it more like PR than advertising – just more direct, more authentic… and cheaper.

Any time you try something for the first time, it is a risk.  This whole sponsorship deal might work out the way I envision it, or it may turn into something different.  I feel incredibly lucky that Fashion Crimes has agreed to be a test case for sponsorship.  They are a Queen Street West institution full of pretty dresses, a great client – and gutsy enough to take a risk on an untested idea here.  My main contact there, manager Crystal Rickard, has agreed to let me take the lid off of the inaugural sponsorship so everyone can get a chance to see what it is and how it works out.

If you have any questions or suggestions for the sponsorship program, please drop me a comment here.  If you want to see the sponsorship rate card and ask questions about how it works, please email me here.

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