a brief history of live runway sketching

admiration and inspiration,fashion shows,history,live drawing — Danielle on May 24, 2013 at 6:01 pm

Halston by Joe Eula

I was considered the fastest pencil in the field, a mannequin need only do her turn down the catwalk at a fashion show, and voila – an illustration.

- Joe Eula

A famous, venerable fashion writer (who was once an illustrator himself) told me that fashion illustrators “say they sketch at fashion shows, but they don’t really.” At the time I remember thinking, somewhat arrogantly – I’ll show you that they do! Of course, people have been sketching away at runway shows ever since runway shows emerged at the turn of the last century, though this history has yet to be written. This post is just a few scraps of information I’ve managed to collect.

Very few runway sketches ever see the light of day – it’s a challenging task to capture the fleeting moment of a catwalk turn with any kind of elegance, and most runway sketches aren’t much more than scribbles. Scribbling is just fine – sketching at fashion shows is another way to take notes, and it makes sense to capture visual information… well, visually. Occasionally critics and journalists will dash off doodles in between point-form notations – I’ve heard that Suzy Menkes does this – but of course such information is anecdotal, and not much evidence can be found of it as writers aren’t known for being proud of their artistic efforts.

It’s hard to imagine now, but early fashion shows were small affairs intended for wealthy clientele, and there was very little access for either photography or illustration. Photography, as a new medium, wasn’t considered to be classy – and sketching was frowned upon because it was used to steal ideas. In her wonderful book Fashion Is Spinach, Elizabeth Hawes recalls her early years in Paris in the 1920s, surreptitiously sketching at fashion shows so American department stores could knock off Parisian designs:

When I stole designs from the French dressmakers, it was, originally, a game which I developed between me and the mannequin. Her part was to try and get the dress out of the room before I could master the cut of it. My part was to digest its intricacies without missing a seam or a button. I was good. By the time I’d finished my second season of sketching, I could have designed you as pretty a Chanel as the master herself.

But swiping her designs accurately was violent mental exercise. If you made any more moves with your pencil than enough to write the equivalent of a number, someone suddenly leaned over your shoulder and grabbed your paper out of your hand. And these were the sketches the buyers wanted most.

- Elizabeth Hawes, Fashion is Spinach

YSL by Kenneth Paul Block

[Kenneth Paul] Block travelled regularly to Paris to report on the couture shows from the early 1960s onwards. He never knew what kind of reception he might receive, since WWD was often feuding with designers. Sometimes he found himself ‘off the list’ and had to work ‘from dictation’. At other times there was special treatment and access. It is a tribute to Block’s skill that it is impossible to tell his real and imagined images apart.

- David Downton, Masters of Fashion Illustration, pp. 151

By the 1960s, fashion houses were photographing their runway shows using in-house photographers, but the shows still weren’t constructed around the photography pit as they are now. By that time, illustrators were made welcome as part of the press. John Fairchild, the EIC at Women’s Wear Daily wanted his paper to appear distinctive and artistic, and so WWD had a whole department of illustrators, most notably Kenneth Paul Block, whose runway work is incredibly prolific and admirable. His drawings aren’t fanciful or abstract, they are essentially reportage, showing the clothing with both accuracy and flair.

Lacroix by Gladys Perint Palmer

 

It is important to learn the phrase “La Premiere Rang Surélevé”, the first raised row, usually the third or fourth, where the view is better. Yves Saint Laurent used to seat his mother in the first raised row.

When the rows are not raised, it is another matter. From the second row, you can find a sliver of a view. From the third row you see only the heads in the first row. The fourth row is death. I have perfected the spot-and-sprint approach. Wait for the right moment, crouching, just before those with the standing tickets are let in, then leap—vault, if you will—into the front row. Timing is everything. If you leap too soon, the rightful occupant of the seat may turn up (generally Marie-José Susskind of L’Official who is always late) and you have lost both your new seat and your old seat.

- Gladys Perint Palmer, Fashion People

Block’s successor is undoubtedly Gladys Perint Palmer, whose book Fashion People is the only exclusive collection of live runway sketching I’ve ever seen, and contains a few comments on the challenges of runway sketching itself. I would categorize Perint Palmer as a “society sketcher” as well as a runway sketcher – she is able to recognize and record the fashion show attendees along with snippy little over-heards and humorous gossip. She’s not just interested in the clothing and the fantasy, but in the absurd scene as a whole, and she records the fashion show phenomenon as it reached it’s apex in the 1990s, when runways became theatrical and the scene was beginning to explode into the media spectacle it has now become.

menswear by Richard Haines

 

It happens very quickly! It’s really difficult to get details, so I focus on the shapes and the silhouettes–the shoulder, the length of the jacket, the shape of the head/hair. It’s challenging but so much fun–like a quiz show where you have to answer 20 questions in a minute!

- Richard Haines

The most successful live runway sketcher working now is Richard Haines. He’s the master of capturing menswear – his experience as a designer, and interest in a specific, sophisticated-casual aesthetic has served him very well. The rumour I’ve heard is that is his sketches sell for $1000 each, and considering there’s no one else who can do what he does, I’m inclined to believe it.

Pink Tartan by Danielle Meder

… and then there’s me. I’ve been live-sketching at runway shows for over five years now, so compared to the masters of the craft, I am still just a baby, though I’ve had the remarkable opportunity this past season to adapt the form to the touchscreen and bring live runway sketching into the 21st century.

Most live runway sketchers do their greatest work towards the end of their career. Elegance only comes with experience. It’s a skill that takes a lot of practice, and getting access to get that practice isn’t easy to do, either. But the rewards are many – it’s a rush of adrenaline as your eyes and hands race to render an immersive experience in a bizarre, overwhelming environment. When a great sketch appears out of nowhere in seconds, it feels like fashion is an electric current coursing through your body. I believe my runway work has given me a more profound understanding of fashion at an instinctive level. It brings fashion illustration into the physical moment.

 

in photos – sketching on the iPad

fashion shows,live drawing — Danielle on March 26, 2013 at 2:20 pm

Danielle Meder by Raymund Galsim

I’m not the type of fashion blogger who enjoys for posing for photos. Most of the photos of me at fashion week show my head down, back hunched over a pad of paper, oblivious to the camera. Lucky for me, there are professionals out there who insist on capturing me at work using more attractive angles.

Above, at the VAWK show in Toronto I was shot by Raymund Galsim. It’s a good thing I insisted on an iPad cover with a high visual hierarchy, I love how it’s picked up in the model’s lips. Below, I’m shown deep in the audience at the DVF show in New York working Paper, by Georg Petschnigg of FiftyThree.

If you’re curious to see the results of my first fashion season of iPad sketching, check out the complete FLARE.com portfolio here, and my own top selections from the WWD on Paper portfolio here.

Danielle Meder by Georg Petschnigg

live sketching at Lucian Matis fall 2013

fashion in canada,fashion shows,live drawing — Danielle on March 25, 2013 at 1:31 pm

lucian matis fw13

My last show of the fall 2013 season was Lucian Matis, and it was one of those shows when one sketch works out so incredibly well it feels like it is not even worth scanning the rest. This gorgeous white feminine silhouette called for a Gruau-esque outline emphasis, and this result pleases me very much. I love how the last show flows so easily after a week’s worth of practice.

To those who ask me if I’d ever abandon analog media for digital totally – I don’t think I ever could, even though I find exploring the possibilities of new media fascinating. There just isn’t any digital equivalent – yet – to the expressive, variable, accidental qualities you can get with a brush. It feels very appropriate that I bookended this fashion week with two shows done in watercolour.

Toronto Fashion Week on Paper for FLARE.com

fashion shows,live drawing — Danielle on March 18, 2013 at 10:48 am

Jeremy Laing on Paper

This week I’m pleased to be sketching shows at Toronto Fashion Week for FLARE.com… I’m thrilled to be using Paper by FiftyThree on the iPad for a live runway sketching project again! Check out my best efforts and thoughts on the shows here, and follow the FLARE tumblr for updates throughout the week.

live sketching at Jean-Pierre Braganza fall 2013

live drawing — Danielle on March 14, 2013 at 11:29 am

jpb 1 web

My first show sketching in Toronto since 2010 is by London based designer and friend Jean-Pierre Braganza. It was a major challenge to somehow capture even a fraction of his magnificent engineered prints quickly – which is no surprise considering how painstaking the process of designing them is. The first show of the week is always more of a warm-up, though I was happy with these two figures. You can see a quick little video of me at work by Ryan Cheung of FLARE.com here.

jpb 3 web

I’m very pleased to announce I will be sketching using Paper on the iPad again this week, exclusive for FLARE.com. You can follow FLARE’s tumblr for updates throughout Toronto Fashion Week.

live sketching at Jeremy Laing fall 2013

fashion shows,live drawing — Danielle on February 26, 2013 at 4:07 pm

web jeremy laing 1

In 2008, I went to New York Fashion Week, and I convinced a national newspaper to give me a full page for sketches and notes. With blithe overconfidence in my ability to deliver, I attended three fashion shows by Canadian designers, including Jeremy Laing. Pencil in hand I threw together a brief sketchbook diary, which I jazzed up in Photoshop a bit.

I remember opening the page when it ran, and my heart fell. Great, the entire nation gets to see this? I thought as I pushed the paper away from me. The images lacked punch and didn’t reproduce well on the newsprint – and somehow, the sketches from Laing’s show were cut from the final layout. At the time, it felt like I had messed up my big break.

The takeaway from that experience was that I needed a lot more… experience. I spent the next five years on my own dime, sketching away at fashion weeks, client-less. This time, when I came back to New York, I wanted to make sure I sketched Jeremy Laing right.

web jeremy laing 2

I did a few beauty sketches on the iPad using Paper backstage to warm up – one of them did get picked up by WWD, which felt like it went some way to making up for my earlier omission. Then I did something I’ve only done once before – something I love – which was place myself in the photographer’s pit for optimum front views. Behind me, an old school photographer shared his memories of working alongside Kenneth Paul Block with me… I felt like I was in the right place.

web jeremy laing 3

It was the last show of the week I used watercolour for, and the flow was really nice, I got several decent drawings done. The sketches turned out minimal and sincere – suited to Jeremy’s style, I think.

web jeremy laing 4

This is the last live sketching post from this season for me. This New York Fashion Week was a truly profound one for me on my trip as a fashion illustrator. Revisiting these final few drawings a few weeks later, I still feel I need a lot more experience to achieve what is possible in live runway sketching.

web jeremy laing 5

WWD on Paper portfolio

fashion shows,live drawing,portfolio — Danielle on February 17, 2013 at 7:41 pm

yigal azrouel 1

Live runway sketching is a wholly absorbing activity that takes place in mere moments. There’s no time to think, only feel. The fashion comes in through my eyes and ears, down my arm and out my fingertips like an impulse, pure expression, a kind of performance. Although I never anticipated I would do live runway sketching in digital media, it feels like a natural progression and I found the results fascinating.

This post is a collection of the best sketches from New York Fashion Week, drawing major runway shows on Paper by FiftyThree, featured on WWD.com. The sketch above is from the first official show of the project, Yigal Azrouël, just one day after I tried using the program for the first time. This sketch had an added element involved because I was being shot by a photographer from Women’s Wear Daily while doing it. I had to hold the iPad at an unnatural height and angle, and sketch in landscape rather than my more comfortable portrait format. The fact that despite all of these adverse factors I managed to pull out a successful sketch was a total adrenaline rush. The competitive, game-like edge to this project was one I found exciting.

alexander wang 2

 

Paper held up to the significant demands of live runway sketching incredibly well. Considering I had only one day to orient myself to the iPad and the application, and I am by no means an early adopter technologically, the results I was able to achieve right away shows what a user-friendly program it is. Paper also keeps up – which is pretty amazing considering how fast I draw at a fashion show. I never had to wait for the program – which isn’t always true of wet paint. Of course, the greatest thrill is being able to easily upload images with total spontaneity – no scanning or editing required – which seems to jive well with what live sketching is truly all about.

alexander wang 1

 

The sketches above from Alexander Wang were the purest of the week. For some reason every ideal aspect of that show fell into place for us – we had a wonderful seat next to a tall platform where the models literally walked over our shoulders, and we had perfect 360 degree views of every single outfit. The palette was limited which allowed me to concentrate more on line – and the lines of the clothing were dramatic and architectural. Plus, the music, launching with an instrumental remix of “Eye of the Tiger” was a perfect soundtrack for rocking out.

My partner at that show, graphic designer Becky Brown, also was on a roll, capturing the environment and the accessories with her beautiful style of rendering. You can see lots of other beautiful images by other members of the FiftyThree team at the WWD on Paper tumblr.

dvf 1

 

The Diane von Furstenberg show was another challenging one because I was being photographed again, this time for Apple’s PR department. I had to stand up for part of the show and standing significantly reduces my ability to do multiple sketches. It was also a totally different mood for this show – strong and saturated, with feel-good disco music, so, seemed to demand a bolder line.

The temptation to use the undo function is truly the most profound difference that digital offers. The ability to take multiple swipes at a line to achieve ideal line quality meant that I did fewer sketches per show but with a much better success:failure ratio. The risk to avoid there is to remember not let the show run too far ahead of you while you’re fussing away at a minor detail.

j crew 2

 

The J. Crew presentation, sketched above and below, offered another totally different environment. With the audience milling up and down the runway and the models standing on raised platforms on the sides of the space, I had more time with each model I selected, and the models were also aware I was sketching them – which sometimes worked in my favour, and sometimes didn’t. The temptation to over-work and over-think a drawing is stronger in this type of environment and needs to be resisted. The trick is all about knowing when the drawing is finished, and moving on.

j crew 1

 

The final show, below, was the much-hyped Oscar de la Renta show, and John Galliano’s hands were very visible in every look. Corralled into a standing area for this show, I was struggling a bit, and didn’t move fast enough to grab a perfectly placed empty chair by a table just across the runway. Plus, it was an incredibly intimidating atmosphere, and at that stage of the week I was exhausted and scruffy and felt like a bedraggled little country mouse very far away from home. Still, I managed to capture two sketches which I think are evocative of the glamour and exaggerated femininity on display.

odlr 1

 

Nailing the final sketch of the project, below, I was proud and happy of what I accomplished. The entire week had felt like some kind of fashion-illustration themed race, and in the end, I felt that I had not only passed the finish line, I had also created a few lovely images. Heartfelt thanks to everyone at FiftyThree and Women’s Wear Daily. I was only one small part of a wonderful team that made this project happen.

odlr 2

live sketching at Nicole Miller fall 2013

fashion shows,live drawing — Danielle on February 15, 2013 at 2:28 pm

nicole miller 3

The second show I sketched with watercolours at New York Fashion Week was Nicole Miller. It was one of the more celebrity-heavy shows I’ve ever been to – at one point I attempted a photo-bomb behind hip hop star Eve while she was getting papped, shooting a pop-eyed stare back at the cameras from behind my sketchbook. For some reason these particular shots didn’t get picked up by the wire services, haha.

nicole miller 2

This time, I was sketching at a larger format than ever before, a 14″ x 20″ Arches watercolour tablet, and I believe I have discovered how big is too big when it comes to sketching at a fashion show. Lucky that I was in an aisle seat, so I could place these massive sheets of paper in the aisle to dry. Still, after the show when everyone gets up in a crushing mad dash to get out, I had to sweep up my papers so quickly most of the sketches got smudged.

The other aspect of the larger paper that doesn’t quite work is because the top of the paper is so far away on my lap, I find the proportions of the figures get distorted, which I don’t realize while I’m rocking out to the pop music and absorbing the show. Perhaps this is the reason that in this particular group of sketches, the heads tended to be too small and the legs were too long.

nicole miller 1

The show was so high-energy, sexy and fun, technical issues aside, I am happy with a few sketches that resulted – or parts of them anyway. Thanks to the team at Nicole Miller for granting me the opportunity!

 

 

sketches made with Paper in WWD

fashion shows,live drawing,portfolio — Danielle on February 9, 2013 at 8:46 pm

made with paper on wwd

This is the most exciting project of my career so far. I’m working with FiftyThree, covering major runway shows at New York Fashion Week using their iPad sketching app Paper. Even more incredible – the sketches are being shown on WWD.com! I’m attending terrific shows I would never usually have access to – designers like Yigal Azrouël, Alexander Wang and others.

For live sketching, you need responsive software that moves as fast as you do, with all your tools literally at your fingertips. Paper has got the goods. It’s so amazing – by the end of a fashion show I’ll have about half a dozen drawings, and I can upload them instantly, before the audience even leaves the venue – before the photographers make it back to the lab! Follow the WWD on Paper tumblr to catch the sketches mere moments after the show is over. Once New York Fashion Week is done, I’ll collect my favourite sketches and post them here on Final Fashion.

To have my work displayed on WWD.com is an honour. Women’s Wear Daily played a significant role in the history of fashion illustration in the 60s, 70s and 80s – employing a whole staff of illustrators full-time and giving them prominent attribution, making the artists stars. Several of my heroes – Kenneth Paul Block, Steven Stipelman and Antonio Lopez worked there. This project positions my work as an inheritor of theirs. I am hustling hard to live up to these legacies. Right now, all of my energy is focused on delivering my best work. Sketching runway for WWD is a dream come true.

Of course, WWD also effectively drew the golden age of fashion illustration to a definitive close when they fired their entire art department in 1992. Over twenty years later, to be able to bring the lost art of live runway illustration back to this venerable fashion news source, using a totally new technology, is a profound moment in the history of the art of fashion illustration that I am proud to play a role in.

live sketching at BCBGMAXAZRIA Fall 2013

fashion shows,live drawing — Danielle on February 7, 2013 at 2:15 pm

bcbg backstage 1

Every time I go to a fashion week, I send out lots of little emails to PR people requesting to attend fashion shows. I explain who I am and what I do. I rarely have a recognizable media client to mention when I go to shows (the sketches tend to find their owners after the fact), so if I ever get into a show it’s just on my own modest merits. Often, I am ignored, politely declined, or given a standing ticket which makes sketching a kind of acrobatic act. Sketches done while standing are rarely worth posting.

So imagine my surprise when BCBGMAXAZRIA emailed me back with total enthusiasm for my work, a seated ticket and a backstage pass! I’ve never received such a positive response from a major label like that before and so bright and early this morning I was backstage at the tents, sketching my heart out.

photo by Roman Yee 1 web

This is what I looked like, in case you wondered. Thanks to Roman Yee for the photo! The staff backstage were incredibly accommodating. A security guard helped me find a low-traffic piece of floor for me to sit with an excellent view of the dressing and staging area. She even watched over me to make sure no one stepped on me. Having the time before the show to warm up was invaluable, and I even got photographed and interviewed a few times.

bcbg backstage 2

The models were all natural beauties with long insouciant hair and wicked over-the-knee boots.

bcbg backstage 3

Once I slipped into the massive, packed runway room, I was amazed that a PR girl saw me with my stack of paper and brushes in hand, grabbed me and placed me in not one but TWO seats, so I had a place to set my paintings once they were done. This was incredibly useful because I’m working in a larger format this season, 10″ x 18″.

bcbg 1

While I was sketching my neighbour took an awesome little time-lapse video of me working on the sketch above. How cool is this?bcbg 2

The looks were so much fun to draw, bundled-up LA cool girls in graphic furs, cropped swing jackets and long sheer tunics.

 

bcbg 3

This was without a doubt the greatest live-sketching experience I’ve ever had at any runway show ever. Heartfelt thanks to BCBGMAXAZRIA for making it happen, what an incredible way to start New York Fashion Week.

 

Next Page »
wordpress | barecity | final fashion | © Danielle Meder