dear Jeanne Beker

fashion in canada,reviews — Danielle on August 22, 2006 at 8:59 pm

I have just finished reading Jeanne Unbottled, and I’m glad I did.

I’ve always had mixed feelings about Jeanne Beker’s show Fashion Television. On one hand I do really love to see fashion on video. Also, I really admire all the work that Beker does to bring Canadian content to a world audience.

My enjoyment of the show is really compromised by my hate for the “fashion soundbite”. Beker has a paparazzo/veejay style that I can’t get behind. No one ever seems to have anything coherent or interesting to say at fashion week. It’s nice to get a taste of what it’s like to go to the shows but please spare me the inane small talk. Designer interviews are also sometimes quite cringeworthy.

Part of what used to bug me about Fashion Television was watching Jeanne Beker get snubbed by the fashion snobs, again and again. Sometimes I would identify with the snobs (get that freaking microphone away from me!) and other times I would viscerally feel the snub myself as a geeky Canadian girl many rungs below Jeanne Beker on the ladder of fashionability. I’m a little jealous of her too. All of these things made watching Fashion Television an uncomfortable pastime.

Reading Jeanne Beker’s autobiography gave me a greater appreciation of her style: Beker’s got a ton of chutzpah, she’s got that brassy in-your-face attitude and her background at the CHUM group is really evident with her warts-and-all style of revealing the production of the show within the show. The success of Fashion Television makes sense when you realize it was about bringing fashion to the masses – no surprise that the show developed just as supermodel mania was shaking the mainstream. The celebrity/pop culture/sex angle on fashion was really effective counter to other fashion media of the time which took itself so seriously.

The mainstream aspect of the show is also what turns me off – as an obsessive fashionophile there isn’t the depth or detail there to keep me interested. Only the internet can satisfy my “weird” – all other media have too many people to please who don’t care as much as I do. Still, Fashion Television remains the closest I’ve ever come to experiencing the world’s fashion capitals and the fashion weeks.

The book was a quick read, and the personal parts were both awkward and touching as you realize that Beker identifies as a fashion outsider too. Honestly, after reading this book I do hope to meet her in person someday, and tell her how I admire her spunk. As Canadians we often under-rate our own and in this case I was guilty of that too. Jeanne is an honest and gutsy woman and her experience is worth learning from.

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    10 Comments »

    1. Thanks for the review of this book. I have many fond memories of watching FT in my early teens, and I’ve wondered if I would find this book interesting.

      Comment by Mandy — August 23 2006 @ 2:31 am
    2. Totally agree with the paradox. That’s why I prefer Fashion File, but it doesn’t air on regular cbc often enough. I have her book, while I am often turned off by her small talk, I am impressed with how far she got. I guess it’s her off-beat style of reporting that lends to her being snubbed.

      Comment by andrea — August 23 2006 @ 9:52 am
    3. interesting review. I would be interested in reading this book. I think it is all too sad how us canadians tend to dismiss many people in the canadian fashion industry. i would be really interested in learning more about her and how she got to where she is today.

      Comment by Christy — August 23 2006 @ 10:09 am
    4. Fashion file has enough detail to be able to satisfy the desire to know specifics about the collections (hemlines, inspiration, etc) that FT never ever covers.

      Comment by Sid — August 23 2006 @ 12:59 pm
    5. I love both shows. Fashion File is more serious, but come on where else are you gonna see the great Lagerfeld or Galliano quotes but FT. I don’t know about you but that stuff is comedy gold.

      Comment by Anita Clarke — August 23 2006 @ 11:34 pm
    6. Yeah I have to admit that I don’t really watch FT, I preview catching Fashion File when I can… but then I again I don’t really catch it too often

      Comment by Christy — August 24 2006 @ 2:26 pm
    7. […] If you’ve been reading Final Fashion for a while, you may be aware that deep down, I really want to like Jeanne Beker’s show but my appreciation keeps getting thwarted by bits like this one. […]

      Pingback by final fashion » unmediated media — May 21 2007 @ 2:02 pm
    8. Fashion I love. Fashion File is great. But Beker’s over-pronunciations and in-your-face style I can’t stand. The snubs she gets from various models and fashionistas prove I’m not alone.

      Comment by Francesca — November 11 2008 @ 2:27 am
    9. I love FT and Fashion File.. Both shows offer different insight to fashion, but I think Jeanne Beker gives a personal touch and backstage one on one to the great designers and models! The dresses and shows you can catch in other fashion networks, but Fashion Television is unique.

      Having met her as a fan, she is a very very nice person and very friendly!!! Considering someone who has accomplished so much to open doors.

      Great review Danielle!!!

      Comment by Ivy — June 8 2009 @ 1:47 am
    10. Fashion is beauty but beauty is not always fashion.

      Comment by tamara — July 23 2009 @ 7:37 am

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