event – Dermalogica Clean Start

events,media,reviews — Danielle on September 1, 2009 at 10:28 am

Dermalogica sent an invitation for me and a “significant teen” to go rollerskating and learn a bit more about their new line for teens, Clean Start.

I invited the only teenager I know in town, Vanessa Faulkner.  Vanessa interviewed me for a school project last spring and is entering Fashion Communications at my old school, Ryerson, so I thought she might be into checking out a press event.  She gamely skipped out on orientation activities to come along, thanks Vanessa!  I asked Vanessa to contribute some thoughts – her comments are indented.

When we entered Scooters we were all given name tags and funky roller socks from American Apparel, and were then asked to take a photo with our ‘teen’ (which I guess would have been me). The place was decorated like a 60’s diner, with all sorts of fun, colourful decorations, and was filled with all sorts of Dermalogica products; face washes, moisturizers, masks and toners.  As soon as most people arrived we all sat down with our burgers and chicken fingers and snacked while listening to their presentation. I enjoyed the video presentation we watched, as although I found it corny at some parts, it was very cute, fun, and was a good video to market towards teens.

It was fun to be roller-buddies with blog friend Monica of Beauty Parler (who took the photo) and hang out with friend-of-a-friend and freelancer Felicia (on the right).

Vanessa, me and Felicia rollerskating

I had never rollerskated before, so obviously the first thing I did when stepping out onto the rink was fall down.  Ow. Vanessa says:

To my surprise roller-skating was a lot harder than it looked! At first we were all wobbling around, and for the first 5 minutes Danielle was clinging onto my arm for dear life.

Thanks for saving my life, Vanessa.  After a few I was able to wobble along on my own.

Soon enough we got the hang of it and by then Dermalogica had begun to organize fun games for us all to participate in, giving away Dermalogica products as prizes. They had us doing all sorts of things from the Macarena to the chicken dance, to musical chairs (and don’t forget this was all while on roller skates!).

I wasn’t about to start hopping around on wheels so I took some photos during the games and couldn’t resist making a GIF out of these two girls – they were so full of energy I couldn’t tear my eyes away from their impressive, and self-consciously beautiful, performance.
rollerskate Macarena

I think the girl on the left won a prize pack of the complete Clean Start collection.

Finally we were given our gift bags, thanked for coming, and were about to board the school bus to take us back to the city when they announced that there was one more surprise. Waiting outside for us all was an ice cream truck where we were each allowed a complimentary ice cream – any kind we wanted. It was a great way to end the day, however I couldn’t help but find it somewhat ironic that they were promoting a skin care product to help clear acne, while feeding us junk food all day long – one of the major causes for oily skin and breakouts. Overall I enjoyed participating in the event and it was a great learning experience for me.

I guess its in Dermalogica’s best interest to promote topical stuff rather than addressing the internal aspect of skin health – but it does seem a bit disingenuous for a company that emphasizes education.  The scooters experience was fun and teen-appropriate but considering it was such a gorgeous late summer day outside, maybe an opportunity for a slightly more wholesome event was missed? *had an idea in the comments.

So what about the products?  The packaging design is really clean and gender-neutral.  The products themselves are just as good as Dermalogica’s adult lines – quality botanical ingredients, fresh scents and nice textures – but with the added bonus of being delivered in a simplified way.  Personally, I would buy the Clean Start stuff for myself – I don’t think it will only appeal to teenagers, but also to people like me who are looking for a less fussy kind of skincare.

I’ve been experimenting with the samples all weekend – especially enjoying the welcome matte spf15 which is the least slippery and fastest absorbing face moisturizer I have ever used.  I also really liked the bedtime for breakouts “stealth treatment”.  My skin is not easy to please these days so it was really a delight to get to use such nice products.  What did Vanessa think?

I have yet to actually try out Dermalogica’s Clean Start samples I received in my gift bag, but I will be sure to do that soon, and I will update you all when I do!

Ok, we’ll follow up with her soon – I am pretty sure she is overwhelmed with her first few days of fashion school right now.

Thanks to Dermalogica Clean Start for treating us to such a fun day!

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    5 Comments »

    1. When disco rollerskating was a big trend, I used to go all the time. I remember being on rollerskates the first time I heard “Heart of Glass” and “Jet Boy, Jet Girl.” Wow, I’m old!

      Comment by Auntie Fashion — September 1 2009 @ 11:33 am
    2. Auntie, they played one song that is totally stuck in my head now, but not in a “Heart of Glass” kind of way. =/
      http://www.youtube.com/watch?v=UIK-U6ZfyYE

      Was just thinking about what would have worked better than rollerskating inside for this event – here’s my idea for a Clean Start press event. I think its good.

      Frisbee outside, sunny day and clear sky (get it? – great for photos)

      Food Served – customized smoothies made from seasonal produce (again fruit colours reflect the packaging and photograph well, matches the fruity smell of the product).

      Comment by Danielle — September 1 2009 @ 5:58 pm
    3. Good times! However, my wrist was kinda sore the next day:) I’m actually liking the products for me, wish that they were more widely available for teens though as they’re not available at your local pharmacy or mass merchandise stores where most teens shop. Review & pics to come!
      Hope to see you soon!

      Comment by Monica — September 2 2009 @ 9:45 am
    4. Looks like you guys had so much fun! I love the skates/socks combo. Also want to try this line (given that breakouts definitely DO NOT end once you’re out of the teen years).

      Comment by Michelle from BeautyEditor.ca — September 2 2009 @ 10:37 am
    5. So much fun!!!

      Comment by KIRAFASHION — September 3 2009 @ 10:36 am

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