My good friend Gail Mcinnes and her bestie Amanda Brugel launched their new venture, The Style Box, last week with a very intimate fashion show event and cocktail. It was also the inaugural event for brand-new (and internet savvy) PR outfit Knot PR. Of course all of these ladies are total pros with tons of experience, so for a first event it was impressive and assured.
The Style Box‘s mandate is to bring together entertainment and fashion folks in Toronto to create a more mutually supportive scene. Buzz is the bottom line – and if a front row full of assorted media and accessorized muses is any indication, the Box delivers.
Here are a few of my “arty” (ok, unprofessional) photos… for some really stellar shots (including ones of me) check out the ones Raymund Galsim took for knot PR and the ones Paul Baik took for I want – I got.
Getting a big welcome smile from Gail… she looks so saucy in her Fashion Crimes dress.
A model strikes a contrived pose in a Brazen Hussy sequinned number.
Little black and white cupcakes by Cake or Death. Beware the black ones if you’re smiling for the photographers later!