fashion?

fashion in canada,theory — Danielle on August 11, 2006 at 9:22 pm

How can I describe it? I feel like I’m so close to putting my finger on the Canadian fashion enigma, but I am at a loss for words.

It might be anti-fashion but this phrase lacks the right connotations and confuses people. Sometimes anti-fashion is in fashion, as Joi pointed out. Ah, the paradox of Canadian fashion! Yet that paradox defines us.

Of course, I like “final fashion” even better. It’s funny how a phrase I coined for myself two years ago has never been more relevant to my point of view.

My semi-functioning descriptive phrase, the “antifashion Industry” also seems to do another intellectual two-step. On one hand it could be read as “anti fashion industry”. That is, rules apply, but conventions do not. For instance, this world hosts a cacaphony of second-tier fashion weeks. Toronto could have something very different.

I’m not saying that Toronto shouldn’t have another Fashion Week. I quite hope to be able to attend this year and do what I can to raise profiles in my own little way. But for the purposes I’m interested in, I’m trying to demonstrate that the traditional patterns don’t necessarily make any aspect of us stand apart from the international noise. I’m trying to dream up tactics that could save our industry from disappearing.

Antifashion doesn’t have weeks. It’s all the time.

The phrase could also be percieved as “antifashion industry”. That emphasizes there is an industry that produces antifashion. Because antifashion cycles last the entire length of a trend instead of a single season, the look is refined slowly instead of re-establishing every season. The details grade more subtly. Antifashion is so many different things; sports gear, high-functioning work clothing, fetish, as well as standards like outerwear. I find that people are willing to drop for the best when it’s related to their hobby, or to deal with situations that demand a highly functional garment. In these cases even those not into fashion will become extremely sartorial.

I’ve always had a dream of doing the perfect winter coats for Canadian girls. Perfect tailored wool city jackets, comfy and warm down jackets with belts… mainly all the coats I’ve dreamed of while I’m wearing Winter Coats I Hate (like, for 99% of my life). Coats I would build to last for years and years. I’d like function and slick good looks with longevity.

So yes, this antifashion thing is a big contradiction. Maybe it’s not antifashion. Maybe it’s…

contrafashion? opposifashion? defashion? unfashion?

Maybe it’s the word fashion that’s the problem.

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    9 Comments »

    1. Ha. Maybe me being a giant nerd is the trouble!

      =D

      Comment by Danielle — August 11 2006 @ 9:58 pm
    2. i am *so* first in line for your winter coat collection… i have a coat obsession! (forgive me, i cant be thoughtful when im sick…)

      Comment by joi (stereoette) — August 12 2006 @ 12:44 am
    3. Count me right behind Joi. I’d only need one or two of your coats to last me the rest of my life, right? Imagine … no coat shopping for the next 50 years.

      Comment by Rebecca — August 12 2006 @ 12:03 pm
    4. I liked contrafashion. That’s a neato word… I would vote for that description over antifashion.

      I can imagine teeshirts with “contrafashion” on them.
      neato indeed. Btw I have started blogging again, just in a different way, if you are interested in reading yet another blog.

      Comment by Christy — August 12 2006 @ 1:46 pm
    5. Yes, contrafashion is growing on me too… and it hasn’t actually been used that much on the internet yet, it seems. Except by a dutch label for bigger girls.

      http://www.google.ca/search?hl=en&q=contrafashion&btnG=Google+Search&meta=

      Contrafashion. Nice ring to it, nice double-meaning, and more subtlety than antifashion.

      Comment by Danielle — August 13 2006 @ 12:40 pm
    6. Just to amend – Ray may have been the one who came up with the phrase “final fashion”. I can’t quite remember how it came up.

      Comment by Danielle — August 15 2006 @ 9:48 pm
    7. […] I quite like the new term I came up with – contrafashion – it’s got a little more nuance than antifashion. […]

      Pingback by final fashion » contrafashion — August 18 2006 @ 8:24 am
    8. I used to work at a fashion industry company and I hated it very much. Not only the work environment was bad but I just could not stand this whole fashionista scene of being superficial, glam, chic. Plus, the fashion industry is so female dominated and working with a majority of women was difficult experience because of the attitude(and cattiness) these women portrayed. To be honest I enjoyed working in industries which were male dominated and even non-fashion related.

      After reading your article above now I feel more content about the anti-fashion scene since I don’t feel all alone about my extreme hatred for that industry.

      Comment by PR — February 11 2007 @ 12:34 pm
    9. I don’t hate the fashion industry at all, PR… just fascinated by its nature and contradictions.

      Comment by Danielle — February 11 2007 @ 12:46 pm

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