more graphery

fashion in canada,theory — Danielle on October 16, 2006 at 8:37 pm

I’m not the only one out there who gets immense satisfaction from such unscientific graphs. In addition to room for improvement, this one has so many possibilities.

Some interesting comments popped up after my last graph. First, no category will simply stick to a single quadrant. Big Irv correctly pointed out how workwear seems to tumble towards fashionability. I thought that Lululemon is a blend of sports clothing and fashion with a moderate to high degree of functionality. So it floats at the most fashionable edge of the “sports bubble”.

Then it occured to me that the most expensive clothing would cluster around the outer edges where there was supreme functionality or extreme fashionability – especially fashionability. So I mocked up that as well, just for fun.

No matter what we are talking about – the idea of branded clothing, the idea of “ordinary” clothing, it floats somewhere on this graph. Next perhaps we should place Dickies and Tough Duck.
lulu

Rebecca gets a kick out of the graphs too – it’s fun to visualize fashion like this. Her system for dressing is so elegant it would be well suited for some lovely graphic representation.

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    3 Comments »

    1. I had a conversation last week with a client who works in the family “workwear” business Grandpa founded in 1934. He also read the article in CDN Apparel, and added that this popularity of workwear had felt it’s way into his company as well as many of his competitors. He said his Made In Canada Label is key to his success in many offshore markets.

      We had a very insightful discussion about uniforming of various staff, as one of his division provides uniforms to many foodservice chains in Canada. He is surprised that no designer has “stepped up to the plate” and proposed they design uniforms for this segment. Oh sure some industries have designers making uniforms for visible high profile employees, but what about the Tim Hortons or Wendys. Starbucks? Do you think a designer would feel “pigeonholed”
      putting their name on a fast food ensemble ?
      It certainly would be a challenge designing something affordable, esthetic, durable and then competing against the Cintas’ with their container loads of commodity garments.
      Would a designer’s image be hindered or helped if they were to be successful in this arena ?

      A designer might turn their nose up at the thought, but some CDN uniform companies are turning out stellar numbers supplying the food chains.

      Comment by big Irv — October 17 2006 @ 11:53 am
    2. Hmmm … I bet it happens, too, big Irv. I bet they’ll be fighting over Starbucks, people here still think Starbucks is cool.

      Danielle, this graph made me wonder if the ideas you are trying to represent actually fit a spherical model, rather than xy graph. Trust me, I can’t help you with that. I should have paid more attention in school, but who knew some day it would actually be useful?

      Comment by Rebecca — October 18 2006 @ 12:20 pm
    3. A circle, eh? Well, let’s find out.

      Uniforms are incredibly challenging to design well.  There certainly is a market for supremely functional garments out there, one that is often under-served.  I do think there is room out there for a uniform company that steps it up a notch.

      Comment by Danielle — October 19 2006 @ 7:35 pm

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