It has been 11 months since I soft launched the experimental sponsor program on Final Fashion and I have been amazed with the response.  Having the support of these wonderful businesses on the site not only allows me to put more energy into producing content, but its also genuinely thrilling to be working closely with other entrepreneurs, learning more about what they do, and sharing the stage on  Final Fashion for everyone’s benefit.  Interested in becoming a sponsor? Ask me how.

This March I have two terrific new sponsors joining the stellar lineup in the sidebar.  Allow me to introduce them -

18karat is two brothers, Dino and Massimo Giannetti, who are continuing their family’s legacy of fine Italian goldsmithing from their shop in downtown Toronto.  Vanessa Laurin made the initiative to introduce me to 18karat and the community they work with at a small reception.  They are fascinating people – friendly and easy to talk to, passionate about craftsmanship and fine materials, their industry and sharing knowledge and ideas.  The showroom and the studio are one and the same, it is a creative and inviting atmosphere.  Dino kindly answered my questions about his work, showing me how he hand-carves the wax prototypes to cast, to produce the reference material for their badge.

Magnet Creative is the culmination of over a decade of experience in the fashion industry for my friend Gail McInnes. Gail is kind, smart, hardworking and fun, and she brings all these qualities to bear for her clients, specializing in events, marketing, research and talent.  Speaking as someone who has benefited from Gail’s know-how and considerable network, she is a formidable force to be working on your behalf.  No matter what level you are at in the fashion industry, if you are in Toronto you should definitely check out her new blog, Fashion Magnet – Gail shares her insights, real opportunities for jobs and networking, and of course fun fashion stuff.

Encore cheers for all my wonderful returning sponsors!

• Bijouxbead – beautiful handcrafted jewelry featuring quality materials, available in Toronto and worldwide online.
• LIV by Au Lit – gorgeous linens and housewares and chic casual clothing, available only in uptown Toronto.
• Fashion Crimes – fabulous dresses and accessories from the queen of crinolines, Pam Chorley, available only in downtown Toronto.
• Shopgirls – fashion and art boutique featuring some of Canada’s most creative fashion designers, plus so many fun events and workshops, in downtown Toronto with special items available worldwide online.
• PunkMedics – stripped-down simple skincare for vegans, the recently body-modified and other sensitive souls, shipped worldwide.
• Toronto Fashion Incubator – the world’s first non-profit organization created to support entrepreneurs in the fashion industry, offering services and resources to members both in Toronto and across Canada.
• Buy Design for Windfall – a fun and fashionable event in support of a worthy cause. This year’s theme is the Spring Social – come dance and dress up with Toronto’s effervescent and eclectic fashion crowd.

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