This summer was an exciting one for The Cut – New York Magazine‘s fashion news blog got a major makeover, adding tons of new features and content, making it a stand-alone online destination for smart women who dig fashion. I especially love the exhaustive, biographical lookbooks of style icons, more long-form posts like these ones, and of course the comprehensive runway image database with the super-useful trend search functions… and back views!
This summer was also an exciting one for me because I received my favourite commission of my career so far – to create a series of five magnetic dolls for a media kit to promote The Cut‘s new look to major advertisers. It was a dream job in a lot of ways – creative director Owen Fegan gave me a tremendous level of trust, encouraging me to produce the most fashionable, fun dolls I could. We couldn’t reference any actual designer items, so I was also in the unusual position of designing “generic” designer clothing that reflected the best of 2012. It was a terrific creative challenge. Every day I worked on this, I felt amazed to be doing something I loved so much for such a great client.
The finished dolls were printed on magnetic sheets and laser cut with incredible accuracy. The results were the most beautiful physical renditions of my paper dolls I’ve ever touched.
The first doll represents Fashions. She is inspired by runway fashions, especially the more androgynous, avant-garde, minimalist ones. I tried to create a set of separates that could be mixed in a variety of ways to maximize the fun factor.
The second doll represents Fame. She has a super-glamourous, super-feminine, red carpet inspired wardrobe, with sparkly accessories.
The third doll represents Love & War. So, naturally, a boyfriend doll! I had a lot of fun making him as cute as possible giving him a variety of items ranging from boho to posh, depending on which of the three female dolls he’s dating at the time. I haven’t done many male dolls – I think I should do more.
The fourth doll represents Beauty. I pitched something a little different this time – a bust with a range of eye makeup and lipstick styles to mix and match. Since this doll is magnetic and doesn’t require tabs, it was a chance to try something new. I’m not a beauty illustrator – I’ve discovered that this is a whole specialization unto itself. Still, I love a challenge.
The fifth doll represents Goods. She’s the shopaholic of the bunch and she loves accessories and trendy stuff – whether it’s half-tucks, arm parties, cut-offs, or crop tops. Inspired by all of the it girls, personal style and street style blogs out there, she’s a hip, pretty young thing.
Thanks so much to The Cut, and Owen – who is amazing to work with – for giving me such a wonderful opportunity! I loved it!